Bloom Digital Platforms is a Montreal-based online advertising technologies company. Having worked with the team before while at Cossette, I was happy to have the opportunity to develop their brand identity and website. They’re some of the smartest people I know, and who doesn’t love smart clients…

Existing within an often cluttered and sterile environment (see here), Bloom stands out by offering boutique service and expertise to its diverse range of clients. We translated this into the design by eschewing the cool greyblues, bevelled buttons and random swooshes in favour of a dynamic and ‘ownable’ colour palette, original photography (by Camille McOuat), and confident, classy typography.

The end result for Bloom is an approachable, yet sophisticated brand, a harmonious reflection of the team of people that work there.

>> Visit the site here

Next up, we’ll be redesigning the look and feel of their flagship product, AdGear.