Design & Capitalism
Tuesday May 19th 2015, 4:11 pm
Filed under: miscellaneous,reading and writing

Last week I was invited to present my work and launch the latest issue of Four Minutes to Midnight at Jackpine in Ottawa, as part of their Shoufen series of talks. In order to contextualise my practice, I presented the following diagrams illustrating design’s relationships with capitalism that I had originally drafted to accompany Vincent Tao’s excellent research presentation Design-Labour-Utopia.

I should clarify that I don’t see these diagrams as necessarily accurate representations, they are oversimplifications, the terminology is vague, and design has been placed in a far more central position than it probably holds within our society, but I do see them as helpful tools for thinking about these issues. I’ve included some brief explanatory notes with the diagrams, that I’ll try to develop into a more thorough presentation in the future.


Design & Capitalism

• Contemporary capital is understood as a purely abstract value, an accretion of time and energy. It’s pretty much useless, it just sits there and stagnates. It weighs down heavy on us.

• This abstract value is only made useable through design, transforming it into an exchangeable commodity, that also carries symbolic value. This is an alchemical and concretizing process, turning (pretty much) nothing into something. This includes our stories, our songs and images, the reification of the structures of our social relations.

• The feedback loop, with these commodities processed through our labour and consumption, generates (extracts) more value for capital, made abstract and intangible again, and added to the pile.

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