SSENSE: Beyond Control Editorial

I’ve sadly neglected this blog for a while now, due to some big changes and challenges in my professional and personal life. To my “loyal readership”, my sincerest apologies. The big news is that after a very introspective January, I decided to take on a full-time position as the Art & Design Director at SSENSE, a leading Montreal-based fashion company. The images above are from my first ever fashion editorial!

This is my first in-house job, and I’m quickly learning that the challenges are quite different than those of agency or freelance work, but I’m really excited to be able to dig so deep into, and feel ownership over, a single, unique brand. I’ve also been impressed by how different the fashion industry is from the advertising industry. Obviously, there are a lot of overlaps, but the attention to purposeful craft is very refreshing. The creative team at SSENSE is very talented and there are big plans for the company on the horizon, so please stay tuned. Here’s hoping my immersion into the world of fashion might also improve my wardrobe as well!

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