Vision Diversité came to us looking for a visual design for their musical project Arometis that would embody the diversity of the 17 Montreal musicians and composers that collaborated on the album.

Looking to move away from the stereotypes and clichés of the world music genre, we used scans of old wood type lettering, ink splatters and a unique colour palette to reflect the vibrancy of the music, paired with restrained and nuanced supporting typography. The art direction of the CD packaging has been extended across all platforms, giving a cohesive identity to this unique project that weaves musical styles, and musicians, together.