Hel Grotesk Gothiq Typeface. 2006.

This typeface was born as the bastard love child of Helvetica Neue and Wilhelm Klingspor Gotisch during a tryst they had one sad, desperate night. The calligrapher seduced the industry leader with her curves, elegant vocabulary and hand skills. But the affair was not to last, and though their union was never recounted (Helvetica being one to bury the past), the hidden story of that night lives on in Hel Grotesk Gothiq.

I designed Hel as a critique of the supposed neutrality and authority of Helvetica and the stylistic reappropriations of Blackletter typefaces in contemporary design. A subversive typeface steeped in history and irony.

FREE download of Hel Grotesk Gothiq (OTF).

Hel is an all-caps typeface, and can prove a little difficult to work with on her own. However, her hefty-size and shape works perfectly paired with lowercase Helvetica Neue Black (she’s her daddy’s little girl…).