International Women’s Day
Tuesday March 09th 2010, 1:52 am
Filed under: inspirations,news,reading and writing

In honour of International Women’s Day yesterday, I wanted to write a post on a few of the women designers that have impacted my practice. I remember during my final year of undergrad (in 2000) being asked by my professor to name some female designers that we admired and, very ashamedly, drawing an almost complete blank (not that I was that aware of design culture or history in general at the time).

I asked my portfolio class this same question last night and was happy to see them fare better than me, but not by very much… So as always, there’s work to be done, and I’ll start with a (very) select list of women who’s works have directly guided my own.


Barbara Kruger

“I think I developed language skills to deal with threat. It’s the girl thing to do-you know, instead of pulling out a gun.”

Barbara Kruger’s artwork introduced me early on to the idea of design (and let’s not get into the design/art debate right now) as a powerful polemical and political vehicle. Her arguably simple text and image compositions clearly demonstrated to me the visceral power of graphic design in its most fundamental terms. She was the first artist I ever wrote a decent essay about, and introduced me to Futura Bold Oblique.


Jenny Holzer

“Stupid people shouldn’t breed.”

Similarly, Jenny Holzer’s typographic artworks, especially her truisms, brought to my attention the power of words taken into the public context. Her statements were evocative and problematic, and exposed me to the intricacies of aphoristic writing that I would later explore through the likes of McLuhan and Debord. Her recent projections series are incredibly beautiful and powerful.

View her work on Artsy here.


April Greiman

“Form and content exist together.”

April Greiman was a pioneer of digital art while extending the typographic tradition established by Wolfgang Weingart in Basel. Her personal approach to the use of digital technology coupled with her acrobatic application of typography and colour opened up vast new worlds (ie. new wave california) to me. Her work literally taught me the concept of layers, and her book Hybrid Imagery was one of the first I ever stole… oops.


Zuzana Licko

“You read best what you read most.”

Co-founder of the magazine that was, and in many ways still is, my bible of inspiration. Zuzana was another (emigrated) West Coast digital pioneer that brought typography into the digital era. Designer of Mrs. Eaves, the first typeface I truly fell in love with, because I found its ligatures so god… damn… sexy…


Ellen Lupton

“Typography is language made visible.”

Design, Writing, Research pretty much defines my practice, perhaps not in the way Ellen Lupton intended it when she named her practice that, but somehow, I think she would approve. As a designer and educator, Lupton’s work provided me with a thorough introduction into the meaning of design and an understanding of how design means. Design Writing Research is in my opinion the best design textbook out there (alongside Scott McCloud’s Understanding Comics) and she’s followed it up with a series of very accessible, yet no less rigorous books that have helped me both as a designer and educator myself. I had the great pleasure of interviewing her back in 2001, the results of which unfortunately never saw the light of day.


Debbie Millman

When I first “met” Debbie Millman on Speak Up, I (along with many others in the community) greeted her with a certain air of hostility due to what we saw as her and her firm’s “corporate and populist (soulless even)” (re)brandings for major corporations and their consumer products. She entered the fray with tenacity and intelligence, taking the criticism head on, and in time revealed through her discourse, truths about design and consumption that I personally had been very reluctant to face. The contrast between how I perceived her branding work and the humanity and wit with which she expressed herself and her personal work seemed so irreconcilable, yet I have since grown to understand it, and in turn learned a hell of a lot about design and branding because of it. Her continued commitment to the profession of design, as AIGA president, publisher, and radio host is a constant inspiration for me. I was so very pleased to include her paintings in the last issue of 2356.


Maya Drozdz

If dialogue is not owned but exists in the spacebetween, then this dialogue exists somewhere between London and Boston, between the stranger who initiated and the stranger who responded.

A little closer to home (though Maya and I have never met) there’s no doubt in my mind that I need to include her in this list. I met Maya, who was teaching at Montserrat College of Art at the time, through the Cranbrook design blog while I was doing my MA at LCP. She took an interest in my thesis and provided not only an amazing amount of support, encouragement and feedback, but helped to connect me to a larger community of designers and thinkers without whom I would never have completed my project. In short, she believed in me and my work when it really mattered. Thanks Maya…


pk langshaw

It’s only fitting that I end this list with the woman who started it, my former prof at Concordia, pk langshaw. pk taught me a hell of a lot, though we didn’t often get along until later when I returned to do my graduate certificate degree. Through her I gained an understanding of materials, typography, poetry, sustainability, interactivity, and fundamentally how to be an artist as a designer. Important lessons all of them. She helped to bring me into the academic fold and my participation in the declarations conference, which has brought me so much (directly leading me to my MA) was largely due to her support and faith (and ass. prof. Michael Longford‘s) in me. I’d like to hope that I’ve done you proud!


This list could continue on ad infinitum now that it’s started, but instead I’ll point you to Bryony and Armin’s amazing book Women of Design. To all the ladies out there, inspiring and innovating, thank you and much love!


10 Comments so far
Leave a comment

we’ll only be equal when there’s no need for a day to celebrate a part of the population…….

Comment by greg 03.09.10 @ 2:59 pm

true dat greg, but until that point, we sometimes need reminders (and plus, then you gotta ask about all the other “days”, I mean “family day,” how unrighteous for us lonesome schmucks…), I felt my students did, which inspired this post.

Comment by kevin 03.09.10 @ 3:21 pm

or…..

we’ll all be equal when we’re apart of the population.

Comment by greg 03.09.10 @ 3:21 pm

will most of your students go to work for hallmark? did they really need a plug? (not yr students. that other guy…… him, heavy breathing in the corner.)

Comment by greg 03.09.10 @ 3:24 pm

not sure what you’re getting at…

Comment by kevin 03.09.10 @ 3:33 pm

how many “day’s” do we need to be reminded of and how many of your students will end up reminding us of them.

Comment by greg 03.09.10 @ 4:44 pm

the point was not to remind them of the day, but to (re)introduce them to some talented women designers, to evaluate how little they are taught about them, because of the systemic biases of our industry (progressive though it might believe to be) and education system.

And also, its a good exercise for myself to respect and pay a little tribute to people that have influenced my practice. As a growing, creative, person, I need role models to aspire to, and though these shouldn’t be based only on gender, race, class, etc. we can’t deny that these factors do contribute significantly to our overall understanding.

Comment by kevin 03.09.10 @ 5:06 pm

i guess it’s naive on my part to think that talent evidences itself. i don’t judge what i’m shown based on gender or class, colour or creed. “the text is fatherless”

but then, i’m not the world am i?
and even for all the world’s ills………. that’s probably a good thing.

to the world: celebrate the day…… delve deeper into what you may not have known or may have rejected from prejudice. then, strive to understand we’re all people. and that’s the only distinction that truly matters.

Comment by greg 03.10.10 @ 3:02 am

Greg, you have to question how you get to see the culture you consume. Unfortunately, though the merit of work may not have anything to do with gender, class, colour, or creed, designers operate in the a world that does, and their ability to land gigs is influenced heavily by those factors. The culture we consume is made largely by white men (there are lots of excellent texts out there on the number of people of colour with the ability to greenlight a script in Hollywood (0), and the # of female execs in design firms, etc etc etc ad nauseum for the music industry, museums, universities, and so on).

Also, do you really not judge? Malcolm Gladwell makes a really strong case in ‘Blink’ that we all carry uncouscious assumptions around with us that affect our behaviour. The case he makes is actually pretty sad, but comes down in essence to “No matter what you really want to believe, it is extremely hard if not impossible to not internalize the messages that the dominant culture is feeding you every second of every day.”

That’s why it is extra important to take note of these days – as much as we may want to live in a world where they are not needed, in our current world it is one tiny chance to stand against the bullshit messages that we get fed every day.

Comment by Kirsten 03.08.11 @ 1:36 am

just randomly thought of this again today, in light of other different/similar circumstances. Kirsten, you are so right… we are so god damned conditioned, it’s a fight every friggin’ day.

Comment by kevin 11.08.11 @ 12:33 am



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